Funnel Architecture
End-to-end design and implementation of acquisition funnels — from the first touchpoint to checkout, follow-up, and retention. Built to convert, instrumented to learn.
We help digital businesses translate ambition into systems that actually run — funnels, automations, tracking, and the strategy that ties them together.
Most digital businesses don't fail because of bad ideas. They stall because the systems behind the ideas were never properly designed, connected, or measured. That's where we come in.
End-to-end design and implementation of acquisition funnels — from the first touchpoint to checkout, follow-up, and retention. Built to convert, instrumented to learn.
Email sequences, lifecycle workflows, segmentation logic, and CRM setup. We design the rules so the system works while you sleep — and adjusts when behaviour shifts.
Clean tag implementations across Google, Meta, and server-side. Real attribution. Reliable data. The thing every other tool depends on, done properly from the start.
Payment, course delivery, membership, support, billing — connected as one stack. We choose tools deliberately and stitch them together so the seams don't show.
The conversation before the implementation. Where to focus, what to build first, what to delay, what to retire. Outside perspective from someone who has built it before.
A structured review of your existing setup — what's leaking, what's redundant, what's silently broken. You get a written assessment with prioritized fixes.
Every engagement starts with a clear scope, a clear deliverable, and a clear way to measure whether what we built is doing its job. No vague retainers. No deliverables nobody reads.
An honest conversation about where you are, where you want to be, and what's currently in the way. Often the brief itself shifts after this call.
A written proposal with concrete deliverables, timeline, and success criteria. You know exactly what you're paying for and how we'll know it worked.
Heads down, weekly progress updates, transparent access to everything in flight. No mysterious black boxes — your team can take over the moment we're done.
Documentation, a recorded walkthrough, and a fixed window of post-launch support. The goal is your independence, not your dependency.
Most of the value in a digital business is hidden in the parts you don't see — the wiring, the rules, the timing. Make those right, and the visible part starts to work on its own.
I started Kalea Enterprises after more than a decade of building marketing infrastructure for digital businesses. The pattern is always the same: clever ideas held back by the work nobody wants to do. This company exists to do exactly that work — carefully, in writing, and with the client's independence as the end goal.
Jadina Tesch Founder & Principal · Since 2014
The first call is short, free, and structured. By the end of it, we'll both know whether working together makes sense.
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